01
Mapping user needs
I mapped what prospective clients needed from the site: a fast way to understand the firm, its services, and its credibility.
Digital experience
Strategy · UX/UI · Front-end build
Panmure Liberum
Website redesign and build
Reframing a complex financial offer as a clear, confident digital experience.
I was contracted to lead the end-to-end redesign and front-end build of Panmure Liberum’s custom-coded website, translating a complex financial offer into a clearer and more confident digital experience.
02
A clearer breakdown of the offer
Service breakdown
Four distinct service routes make the firm’s offer legible at a glance.
03
Tabs help users find information faster
Faster scanning
Tabbed pages let users move directly to relevant information without working through long blocks of copy.
04
A visual way to show execution reach
Execution capability
An interactive map turns global execution reach into something immediate and explorable.
Process
From insight to a working system.
02
Breaking down services
I separated and restructured the service offer so each area could stand alone while remaining part of one coherent whole.
03
Design constraints
A restrained visual system uses clearer hierarchy, stronger spacing, and disciplined typography to reflect the firm’s status.
04
Componentising and build
I translated the interface into reusable front-end components before transferring the system into Umbraco for long-term maintenance.
Outcome
A clearer website built from reusable components, designed to make a complex business easier to understand.
